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探讨肥城市肥城桃产业的发展问题
发布时间:2019-03-09


农业推广硕士论文范文第四篇:探讨肥城市肥城桃产业的发展问题

  本篇文章目录导航:

  【题目】探讨肥城市肥城桃产业的发展问题
  【第一章】肥城市肥城桃产业的发展问题探讨绪论
  【第二章】肥城桃产业发展概述
  【第三章】肥城桃产业发展的SWOT分析
  【第四章】肥城桃产业发展的对策建议
  【第五章】探讨肥城市肥城桃产业的发展问题结论与参考文献

摘 要

  肥城桃因产于肥城而名,又名“佛桃”,是山东省肥城市着名的农产品。其栽培历史悠久,因肥城桃个大味美,营养丰富,在国内外享有盛誉,深受国内外消费者的喜爱。

  经过多年的发展,肥城桃园面积已达到4.7万亩,产值约4亿元,随着肥桃产业占整个肥城市的农业比重越来越大,其促进农业结构化调整、盘活农村经济发展,农民增收的作用也日益突出。因此,如何促进肥城桃产业快速健康发展,是一个值得研究的问题。

  肥城桃产业发展过程中面临如下问题:肥桃种植户对桃园管理过于粗放;受到经济效益的驱使,盲目扩大种植规模,过度使用农药、化肥,灌溉、栽种、育种等的不科学、不规范导致土壤营养流失;肥城桃种系杂乱,传统肥城桃口味不再等结果;肥桃深加工程度不够,肥城桃衍生产业规模不大。这些问题都导致肥城桃在面对竞争激烈的果品市场时“力不从心”,市场口碑每况愈下,并给桃农的积极性带来冲击,肥城桃发展面临重重危机。本文对肥城桃产业发展状况进行梳理与分析,就如何提高肥城桃产业的核心竞争力和经济效益,在竞争激烈的果品市场继续占据“制高点”提出相关对策建议,希望为实现肥城桃产业长远健康发展、促进当地农业生产方式的转变以及加快区域经济、社会的可持续发展提供参考。

  论文借鉴西方经济学理论及可持续发展理论以及区域经济发展理论,从肥城市肥城桃产业发展的宏观环境、微观环境以及行业环境进的角度进行研究,并梳理肥城桃产业发展历程和目前的发展现状。研究表明:肥城市所处地理区位、地方性品种资源、产业经济地位均有较强优势,但同时也存在很多劣势诸如:规模化程度不足、技术推广体系不健全。肥城桃产业发展有不断完善的国家政策扶持,同时有不断进步的科学技及其创新作为保障,但同时又面临着其他桃品种竞争、水果替代品的威胁,同时药物残留也十分突出等诸多问题。总体来说,肥城桃产业优势大于劣势,机遇大于挑战。为肥城桃产业发展提供有利的市场前景。

  通过对肥城桃产业发展的SWOT分析,得出肥城桃产业的总体思路是应坚定科学发展观理念,以延长肥城桃产业链作为主线,重点提高肥城桃产品质量,以期促进农民增产增收,并重发展外延式增长与内涵式发展,进一步实施科技人才发展战略,整合资源,进一步优化产业布局,通过创新体制机制强化精细管理,不断提升肥城桃产业核心竞争力,进一步强化肥城桃产业在种植业中的地位,打造全产业链,加强肥城桃深加工产业,深入发展肥城桃文化产业,发展规模经营,实行肥城桃全产业链协同的生产经营模式。

  论文分别从肥城桃产业发展所需的政策保障、技术保障、资金保障、市场保障等方面入手,制定肥城市肥城桃产业发展对策建议。具体而言:首先,政府应修订并完善肥城桃产业相关扶持政策,重视政策体系和政策创新建设增强政府政策执行监督力;其次加大政府对肥城桃财政支持,建立健全的肥城桃产业投资引导机制,拓宽肥城桃产业市场融资渠道为肥城桃产业发展提供资金保障;第三,加强科学技术研发与农技推广体系,为促进肥城桃技术推广与应用提供技术保障;第四,建立健全肥城桃产品质量安全体系,加强肥城桃产品品牌效应,不断拓展肥城桃国内外消费市场。第五,培育新型组织模式,延长肥城桃产业链条,大力推进桃文化产业发展。

  关键词:肥城市;肥城桃产业;SWOT分析法

桃

Abstract

  Feicheng peach also known as Fotao, named after the deep in Feicheng, is famousagricultural products in Shandong province .It has a long planting history, with its big andtaste, rich nutrition. So It is very popular both at home and abroad and is widely loved bycustomers both at home and abroad. After years of development, the area of the peaches isabove 100000 mu. The output value is upto 140 million yuan. The proportion of peachindustry in status of the agricultural industry of Feicheng is more and more big, The peachindustry plays a very important role in the aspect of promoting agricultural structureadjustment and in the growth of the income of farmers. It is a meanful topic to study thedevelopment strategy of peach industry in Feicheng in order to promote a health and rapiddevelopment. During the development of Feicheng peach industry, the following problems arefaced: Peach farmers do not manage peach garden scientifically; The excessive use ofpesticides, fertilizers, irrigation, planting and breeding by peach farmers leads to the loss ofsoil nutrients;Feicheng peach deep processing degree is not enough and derivative industryscale is not large. All these problems lead to the incapability of fiercely competitive fruitmarket and the declining market reputation. The development of Feicheng peach industryfaces many crises.

  How to improve the core competitiveness and economic efficiency ofFeicheng peach industry is the aim of realizing the long-term and stable development of peachindustry, accelerating transformation of the mode of planting industry and of accelerating theregional economic and social sustainable development.

  Using the theory of western economics, sustainable development and regional economicdevelopment , the method of view in system point, this paper analyzes the macro environment,micro environment and industrial environment of Feicheng peach industrial development, andsorts out the development history and current development status of Feicheng peach industrial.

  It analyses its advantages, disadvantages, opportunities and challenges and competitors. andsubstitute in the market of fruit. Research shows that location advantages and marketeconomic advantage are obvious in Feicheng city. But at the same time, it has disadvantages,such as low degree of scale, unsound disease prevention and control system and so on. It faceswith both the opportunities and the threats. The opportunities are the constantly improvingnational support policy, innovation of science and technology and so on. The threats are thesubstitutes and quality safety problems.etc.Overall, there are more advantages thandisadvantages, more opportunities than challenges in Feicheng city's development of peach industry.

  Through the SWOT analysis of the development of Feicheng peach industry, this paperdetermines the development strategy from four aspects, including the strategic thinking anddirection, strategic objectives, strategic positioning, strategic focus and deployment andstrategic implementation measures. Research shows that the development of peach industry inFeicheng city should be guided by the scientific concept of development, aimed to promotethe farmers' income and production, and take the transformation of the production mode asthe main line, and take the security of pork product as the key point. The development ofswine industry should develop both denotative and connotative growth, seize opportunities,integrate of resources, optimize the industrial layout, innovate system mechanism, strengthenthe fine management, further implement the strategy of science and talents, enhance corecompetitiveness, determine the dominant position of the swine industry, relying on leadingenterprises, develop scale operation, and carry out the whole industrial chain of productionand operation mode.

  This article makes the countermeasures and suggestions of Feicheng's peach industryfrom the aspects of policy support, capital support, technology support, market support andinformation support. Research shows that: Firstly, the government should revise and perfectindustrial support policy of the peach, intensify policy execution and supervision to providepolicy support. Secondly, the government should increase government financial input, andbroade the financing channels to provide funds safeguard. Thirdly, The society as a wholeshould strengthen technology research and innovation to provide technical support, establishand perfect the quality security system, strengthen the construction of peach products brand inFeicheng city to provide market support. Fourthly, The society as a whole should establishand improve the quality and safety system of Feicheng peach products,Strengthen the brandeffect of Feicheng peach products and expand the domestic and international consumptionmarket of Feicheng peach. Lastly,all the peach farmers should cultivate new organizationalmodels,extend the Feicheng peach industrial chain and vigorously promote the peach culturalindustry development.

  Key words: Feicheng city; Feicheng peach industry; SWOT

目录

  摘要
  Abstract

  1绪论
  1.1研究背景与研究意义
  1.2国内外研究综述
  1.2.1国外研究综述
  1.2.2国内研究综述

  1.3研究内容和方法
  1.3.1研究内容
  1.3.2研究方法
  1.3.3技术路线

  1.4创新点与不足之处
  1.4.1论文的创新点
  1.4.2论文的不足之处

  2肥城桃产业发展概述
  2.1肥城桃产业发展的宏观环境分析
  2.1.1政治法律环境
  2.1.2经济环境
  2.1.3技术环境
  2.1.4社会文化环境

  2.2肥城桃产业发展的微观环境分析
  2.2.1竞争者分析
  2.2.2供应商分析
  2.2.3消费者分析
  2.2.4进入壁垒分析

  2.3肥城桃产业发展历程
  2.3.1肥城市基本情况分析
  2.3.2肥城桃产业发展历程

  3肥城桃产业发展的SWOT分析
  3.1肥城桃产业发展的优势分析
  3.1.1肥城桃产业自然禀赋无可比拟
  3.1.2肥城桃种植积累了丰富经验
  3.1.3肥城桃品牌认知度较高
  3.1.4肥城桃产业框架基本形成

  3.2肥城桃产业发展的劣势分析
  3.2.1肥城桃苗木繁育不能满足市场需求
  3.2.2肥城桃品种结构不健全
  3.2.3肥城桃种植标准化水平较低
  3.2.4肥城桃文化产业亟待加强
  3.2.5肥城桃社会化服务水平有待提升

  3.3肥城桃产业发展的机会分析
  3.3.1肥城市政府大力扶持肥城桃产业发展
  3.3.2“互联网+”助推肥城桃产业搭上信息化快车

  3.4肥城桃产业发展的挑战分析
  3.4.1桃果品同质化竞争激烈
  3.4.2肥城桃土壤可持续利用面临巨大挑战
  3.4.3肥城桃品质和贮藏标准的要求不断提高
  3.4.4肥城桃品牌保护意识薄弱
  3.5小节

  4肥城桃产业发展的对策建议
  4.1肥城桃产业发展的总体思路
  4.1.1肥城桃产业发展的总体目标
  4.1.2肥城桃产业发展的主要内容

  4.2肥城桃产业发展的对策建议
  4.2.1转变政府职能,加大对肥城桃产业发展支持力度
  4.2.2保护传统优良品种,丰富肥城桃品种层次结构
  4.2.3健全科技推广体系,实现肥城桃生产科学化、标准化
  4.2.4培育新型产业组织模式,加快推进肥城桃产业发展
  4.2.5延伸肥城桃产业链条,进一步提升肥城桃产业化水平

  5研究结论与展望
  5.1研究结论
  5.2 研究展望

  参考文献
  致谢

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